Wednesday, 4 January 2012

Its all in the money!

So 2012 is now upon us all, and I'm starting to look a bit more deeply into "this thing I'm doing"TM. So far I've got the name, logo, website registered and a whole list of items that I'm considering doing - such as:

  • Chilli Sauces - with a variety of Heats. A mild to medium one, a hot one and then a unbelievably hot oh my god it burns one.
  • Chilli chutneys - a take on a salsa one, using all the ingredient you'd find in a salsa, in the chutney. Other flavours are being looked in to
  • Chilli Relish - you don't see many of these around nowadays. I'll probably start with a Chilli Burger Relish, then maybe a Chilli Sweetcorn Relish as well.
  • Chilli Dressing - probably a mild chilli, roasted garlic & chive dressing I think. I won't be concentrating too much on the dressing front.
  • Other ideas - well I'm thing Chilli & Chocolate Chip Shortbread Biscuits, Chilli Desserts (if I start doing chilled items - could be too much of a pain), and a Chilli Gift Basket (the idea with that one is still being thought up of. I could do one with all the produce, or I could make up special items just for them).
The biggest thing at the moment is how I price myself. Most times I see hot chilli sauce around in shops its expensive (not supermarkets - their hot sauces are pathetic) - around £5-£6 a bottle. I could see probably being able to do £3.50-£4.00 a bottle, then around the same for a jar of relish/chutney. Bottles and Jars I can probably get quite cheap, labels hopefully the same...its all beginning to take shape!

Wednesday, 28 December 2011

el escocés diablo is coming...

Just started a blog to try and get a bit of awareness going on about "el escocés diablo", or in English "The Scotch Devil". I've been a chef for about 10 years now, and my main passion out of all the thing I love and cook is chillies. So after thinking about it, I've decided to start looking into doing my own brand of chilli sauces, relishes, chutnies and marinades. I won't be out there for a while, but I intend to in the next few months trying out a few recipes, some creative inventions, and maybe just possibly on my days off, going to local markets and trying to sell my demonic wares.

So check back irregulary for information about new thoughts, moans, hot sauce tips and other fascinating things you'll love.

Thanks all!